Andamiro's WWE Superstar Rumble Brings Brand Muscle To Amusement Biz
Updated: Jan 15, 2019
New licensed arcade attraction rolls out with eight collectible redemption cards
GARDENA, CA--September 10, 2018-- Arcade gaming excitement reaches new heights in a novel redemption and card-dispensing game from Andamiro USA. Featuring official content from the World Wrestling Entertainment organization, Andamiro's new WWE Superstar Rumble is both entertaining and visually dazzling.
Players fire steel balls at a moving target resembling the iconic WWE championship belt. A successful hit moves the player up the ladder, while a miss redirects the ball onto a maze-like playfield, clad with pegs, where tickets are won. Reach the top of the ladder to win cards. Drain balls five times in the center hole of the pegged playfield to enable multi-ball action.
Each of the game's two player stations has its a video display running game-related animation and real wrestling footage. This game plays with eight collectible cards that can also be exchanged for tickets.
Andamiro Co. Ltd. (Seoul, Korea) through its U.S. division, Andamiro USA Corp. (Gardena, CA), inked a licensing deal with World Wrestling Entertainment Inc. last year to create a new interactive redemption game. The game's design, cabinet artwork, sound package and trading cards were approved earlier this year.
WWE superstars portrayed on the first card set are The Rock, John Cena, Sasha Banks, Bayley, Finn Baylor, Roman Reigns, Undertaker and AJ Styles. Pro wrestling commentator and ring announcer Byron Saxton lent his voice for some of the game's audio queues.
Andamiro's WWE Superstar Rumble brings one of the world's most powerful brands to the out-of-home entertainment space. When it comes to measuring up on TV, on social media, at live events and in many CPG channels, WWE is a clear leader. Here are some metrics:
WWE hosts 500+ live events annually, each week of the year, attracting more than 2 million spectators globally.
WWE reaches audiences of all ages, races and genders: 39% are over 50, while 15% are under 17; 40% are women; the majority are white (57%) with African Americans and Hispanics representing a combined 38%.
More parents and kids watch WWE than NBA, MLB, NHL and Nascar events. And it reaches more kids than any other sport, according to Nielsen.
Forbes ranked WWE's WrestleMania No. 6 on its list of "2017's World's Top 10 Most Valuable Sports Event Brands." It followed the Super Bowl, Summer and Winter Games, FIFA World Cup and NCAA's Men's Final Four.
WWE boasts 900+ million social media followers. It's the No. 2 most-followed sports brand on Instagram and No. 1 sports channel on YouTube, racking up 20+ billion lifetime video views, compared with the NBA's 4.5+ billion.
According to FanPageList, John Cena is the No. 1 most-liked American athlete. On social media, WWE has five the top-ten most followed female athletes.
According to the NPD Group, WWE had the No. 1 selling action figure in the U.S. in 2017, surpassing all action figure sales of other major entertainment brands and blockbuster films.
"What a tremendous brand and company! The superstars of the WWE are real-life superheroes to many,” said Drew Maniscalco, Andamiro USA's president of sales and marketing. "Together with the WWE, Andamiro is bringing something special to the amusement industry – something that will deliver for operators. There have been more than a dozen wrestling coin-op videogames and pinballs, some licensed, dating back 30 years or more, but Andamiro has the first title for the highly competitive redemption entertainment category."
Andamiro's new redemption game will make its official debut during November's IAAPA Attractions Expo in Orlando, FL. It's expected to be available to operators after the trade show.
ABOUT WWE: WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 800 million homes worldwide in 24 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, CT, with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo. More information is available at wwe.com and corporate.wwe.com. For information on WWE's global activities, go to wwe.com/worldwide.
ABOUT ANDAMIRO: Based in Gardena, CA, Andamiro USA Corp. is a wholly owned subsidiary of Andamiro Co. Ltd., a Korean arcade game manufacturer founded in 1992. Andamiro designs and produces ticket redemption amusements, prize merchandisers and sports games. Since 1999, it has published and manufactured the world-famous Pump It Up rhythm and dance video games. For more information, visit andamirousa.com.